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How to Develop a Storytelling Workshop for Business

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Everyone loves a good story. That’s why storytelling plays such an important role in our lives. As kids, we spend much of our free time telling stories with friends and family. And as adults, we use storytelling as a tool to explain complex issues and sell products. Storytelling is a powerful medium that can be used to engage customers, embed lessons into corporate culture, or spark creativity among employees. Storytelling workshops for business offer organizations the opportunity to explore the benefits of storytelling through exercises and facilitated discussions. Here’s how you can develop your own storytelling workshop for business:

Start with a Baseline Assessment

As an organization, you can benefit from learning more about the current state of your workforce and customers through a baseline assessment. A baseline assessment is a way to get to know your employees and customers a little better by delving into their habits, values, and preferences. You can collect data to see how your staff and customers feel, what they are most passionate about, and what challenges they face. Findings from a baseline assessment allow you to inform storytelling initiatives by uncovering insights that can inform the structure of the workshop and the activities you choose to focus on.

Assign Roles and Decide on the Structure of your Workshop

The first thing to do is assign roles to participants. This can be done by assigning roles to each person in the room or to individuals from different disciplines within your organization. Once you’ve assigned roles, you can decide on the structure of your workshop. There are many different ways to structure a storytelling workshop for business. Though you can use each one for different scenarios, the most common workshop structures are: – Intro to Storytelling: An introduction to storytelling, the benefits of storytelling, and why storytelling works best in business. – Storytelling Activity: A guided activity where participants showcase their storytelling talent. – Workshop Closing: A closing exercise that summarizes what you’ve learned and what you plan to do next.

Choose an Activity to Develop First

Now that you know who’s in the room, what roles they play, and the structure of your workshop, you need to choose an activity to develop first. Though you can choose whatever activity you want, a popular choice is creating a storyboard. A storyboard is a visual representation of a story you want to tell. It’s like a map of the story you want to convey. When you create a storyboard, you can think about who your characters are, what their motivations and challenges are, what the plot is, and what visual elements you’ll use to convey your story. Once you have a basic outline for your storyboard, you can decide on an activity to develop your story further.

Facilitate the Discussion

Now that you have an activity to explore and develop, you can begin the discussion. One of the most important steps in any storytelling workshop for business is to facilitate the discussion. This is the step where you help participants connect ideas and find new insights using questions and prompts. The discussion helps everyone in the room find new ideas and become more familiar with each other. When the discussion begins, keep in mind the following tips: – Open with an icebreaker – Ask open-ended and probing questions – Encourage participants to share their insights and questions – Help participants apply their learning by asking questions like “What do you take away from this activity? What is something you’re going to try in your organization?”


At the end of the discussion, recap what you’ve learned and what you’ve accomplished in the storytelling workshop for business. This serves two purposes. First, it helps participants realize that, despite their differences, they have a lot in common. Second, it helps participants realize what they’ve accomplished by helping them celebrate their accomplishments and share their learning. When you’ve finished the discussion, take a moment to reflect on what you’ve accomplished. This time is an opportunity to celebrate the progress you’ve made in the workshop and what you plan to do next. If you’re ready to get started with storytelling workshops for business, there are several ways you can get started. Before diving into the details, it’s important to keep in mind that the best way to launch a storytelling workshop is with a pilot program. Doing a pilot can help you identify any kinks or problems that could go unnoticed during a full-scale implementation. Plus, it allows you to test the waters by seeing what works and what doesn’t before you commit to a permanent change in your culture.

Storytelling Workshops for Business: a step-by-step Guide

Below, we’ll help you navigate the process of developing storytelling workshop for business. We’ll start with a brief overview of the steps involved, followed by more detailed explanations for each step. Step 1: Assess the state of your organization’s storytelling. As we discussed in the beginning of this article, a baseline assessment helps you uncover insights about your organization that you can use to inform the structure of your storytelling workshops for business. Another important insight to gain from a baseline assessment is your audience’s preferred storytelling medium. By discovering the preferred medium of your strongest and weakest storytellers, you can adjust your workshop to meet the needs of each employee.

Step 2: Assign Roles and Decide on the Structure of your Workshops

In the discussion step, you helped participants build connections and discover new insights using questions and prompts. Now, you’ll use these insights to assign roles and decide on the structure of your workshops. Find a way to measure the effectiveness of your storytelling workshop for business. A great way to do this is to create a metrics dashboard that tracks the engagement of workshop participants. By tracking engagement, you’ll be able to see which activities had the biggest impact on participants and adjust your workshops accordingly.

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